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Document Localization
Posted by words on Monday, June 09 @ 11:47:36 CDT (236 reads)
Topic Localization
Localization
With the millions of people all over the globe online, many companies profit from making their products and services available to this global market. The process of preparing a product or service for this global market is known as globalization and is made up of two primary components: localization and internationalization. Localization tailors the product for a specific locale while internationalization enables the product to be used without language or culture obstructions. Both are important for ensuring that your product is accessible to anyone, anywhere, but neither can be done by just anyone. You need to find experts in not only language but culture as well. Millions every year are lost because a company going global shortcuts on document localization. Entire ad campaigns wrongly translated will not only be a huge waste of money but also damage your company's brand.



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Translation and localization services to boost product penetration
Posted by words on Monday, June 09 @ 11:43:44 CDT (290 reads)
Topic Localization
Localization
Online translation and other certified translation services that are the key jobs of a professional translation agency. These professional translation services require translators who have a high degree of command over the native language or the technical document language for its high quality interpretation. The translators are picked up after thorough screening in order to ensure that the clients are completely satisfied. Professional translation has become a huge industry with ever increasing takers and the cheap labour that goes into it.



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Software Localization: Seven Important Rules
Posted by words on Monday, June 09 @ 11:35:28 CDT (337 reads)
Topic Localization
Localization


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Software Localization, what is it?
Posted by words on Monday, June 09 @ 11:33:26 CDT (235 reads)
Topic Localization
Localization


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What Localization Models Can Learn From Translation Theory
Posted by words on Wednesday, October 17 @ 08:26:07 CDT (211 reads)
Topic Localization
Localization

Translation theory may have a lot to learn from localization models, but the latter may have just as much to learn from the former. With that in mind, Anthony Pym invites us to pause in our dismissal of translation theory as academic clap-trap long enough to discover what it has to offer.
Translation theory has a lot to learn from localization. Efficiency, teamwork, how to explain problems to clients, how to work with technology, to name just a few. So why would localization have nothing to learn from translation theory? I suspect it is a problem of sifting ideas from the jargon. But that complaint works both ways (just check your own multiplying sigla!). If one cares to see through the clouds, there might just be some interesting ideas in translation theory. Those ideas might even have something to say about localization. More to the point, they might undo a few of the myths circulated by localization hype. Here we shall suggest just a few.




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eCoLoRe (eContent Localization Resources for Translator Training)
Posted by words on Tuesday, October 16 @ 01:31:37 CDT (206 reads)
Topic Localization
Localization
A Major Breakthrough for Translator Training

 A new EU-funded project under the Leonardo da Vinci II program promises to create a freely accessible repository of data for training translators in the use of translation tools. Alan Wheatley reports below on the results of a recent Translation Memory Survey conducted as part of eCoLoRe’s mandate. It bears some similarities to the recent LISA survey on the same subject. However, there are some important differences as well. While the LISA survey focuses on industry usage of TM and treats it essentially as a business function, the eCoLoRe survey concentrates primarily on individual use of TM, highlighting who is using TM and how. Perhaps most importantly, it provides a good overview of the issues that keep many translators from using TM.




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Chinese whispers:
Posted by words on Saturday, October 13 @ 02:49:35 CDT (229 reads)
Topic Localization
Localization
Challenges of Chinese for localisation

Chinese is the world's most widely spoken language. Approximately 1.5 billion people around the globe speak one of its variants, yet it remains one of the languages about which people outside Greater China have remarkably little understanding.

The multifaceted evolution, unique geographical distribution and sheer complexity of the language have all been factors in causing difficulties in communication not only between Chinese and non- Chinese speaking regions, but also within China. This clearly affects the ways in which to deal successfully with China, and yet it is not uncommon to meet specialists in Chinese translation and interpretation who do not have a clear idea of the complexity and diversity of this ancient language. A brief survey of the nature of Chinese today is a good starting point from which to gain a better grasp of these issues.



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Switching Off Autopilot: The Power of Choice
Posted by words on Wednesday, October 10 @ 00:40:44 CDT (190 reads)
Topic Localization
Localization

An innovative business model takes off in the localization industry? 

Merger mania is back. After a break from the last round of high profile mergers and acquisitions in 2002, the consolidation seen in 2005 wordss the premise that the localization industry, only 20 years young, continues to mature and become more sophisticated. Previous acquisitions, such as those from Alpnet or Berlitz, expanded their acquirer's client base and reduced redundant costs to enhance the overall bottom line. Similarly, SDL's recent purchase of TRADOS, the industry-leading TM tool, and Lionbridge's acquisition of Logoport last year drastically increased their capacity to provide technology and globalization management solutions (GMS). Integrating these GMS solutions into the globalization process will allow them to realistically address important challenges they face in reducing costs. More importantly, it will increase the flexibility and integration of the 1st Generation, multi-level subcontracting models they have built over the years. Their ability to meet this challenge will change the industry's dynamics we work in. Hopefully, only for the better.




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Offshoring considerations
Posted by words on Wednesday, October 10 @ 00:18:59 CDT (224 reads)
Topic Localization
Localization

There is an ongoing debate about the benefits of offshoring services to lower-cost countries. Myself, I believe that offshoring of localization can produce cost benefits, but more importantly, it can provide scalability of localization services.
However, before you start sending your localization to a vendor in India, Russia, or China, it is important to recognize that this will have little impact on one of the largest cost components of your project: translation.




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Why do localization Projects Fail?
Posted by words on Tuesday, October 09 @ 23:42:29 CDT (223 reads)
Topic Localization
Localization


ClientSide News Magazine picture You know what I mean…

Jumping to conclusions, taking things for granted, we all have been there! Localization projects often run awry because of imprecise or implicit communications. In particular when it comes to deliverables (You need those html files compiled into a .chm?) and services to perform (You expect who to build this software?) for a particular project.




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Bringing It All Back Home
Posted by words on Tuesday, October 09 @ 01:46:55 CDT (222 reads)
Topic Localization
Localization

ClientSide News Magazine picture“BACKSHORING”

After years of outsourcing, offshoring, even “nearshoring,” leading companies are reversing course, bringing their R&D processes, including localization project management and engineering, back in house. They’re doing it for the following reasons:




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A Localization Revolution
Posted by words on Tuesday, October 09 @ 01:42:33 CDT (199 reads)
Topic Localization
Localization


ClientSide News Magazine picture During this month when Americans celebrate their Independence Day, I think about our industry and the changes that continue to reshape it, and I see some commonalities resulting from the revolutions of then and now. Similar to what happened in 1776, our own Internet revolution has had a liberating effect on economic entities of all scales and types, regardless of their location. And, similarly, the consequences of this liberation will take some time to reveal themselves and to be fully comprehended, developed, and exploited.




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When Suppliers Merge: A Survival Guide for Clients
Posted by words on Tuesday, October 09 @ 01:36:33 CDT (213 reads)
Topic Localization
Localization

When Suppliers Merge: A Survival Guide for Clients

Merger season is upon us once again in the localization industry. Since last year, there have been several mergers, including SDL and Trados, which has renewed the M&A buzz. The good news is that mergers and acquisitions are a sign of a healthy, growing industry. Such activity demonstrates that companies need greater resources and capacity to meet the needs of the market (or their investment bankers would never let them make the purchase!).



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Stopping the Word Count Insanity
Posted by words on Tuesday, October 09 @ 01:06:45 CDT (215 reads)
Topic Localization
Localization
In the localization industry, there is a total lack of consistency among word or character counts, not only between rival products, but even among different versions of the same product. The same can be said for word processing software: word and character counts differ among vendors and versions. An additional problem is that none of this software provides any proper verifiable specification as to how the actual metrics are determined. You have to accept them as they are.




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Localisation in The Netherlands: Training and Career Opportunities
Posted by words on Tuesday, October 09 @ 00:45:01 CDT (208 reads)
Topic Localization
Localization


Abstract
This article gives an overview of localisation in The Netherlands, both in education and industry. The discussion on education is further narrowed down to the area of training institutes that offer courses on the translation aspects of software localisation; the discussion on industry comprises the whole spectrum. On the education side, the article gives an overview of localisation courses offered in The Netherlands and the tools used in such courses. On the industry side the article gives an overview of the localisation market in The Netherlands, i.e. its players, the systems used and produced, etc. The discussion also focuses on the participation of industry in training. Finally, one of the authors, who is a graduate himself, briefly discusses his expectations and experiences.




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Culture and Website Localization
Posted by words on Monday, October 08 @ 02:27:35 CDT (161 reads)
Topic Localization
Localization

With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. At the end of 2002, it was estimated that 32% of internet users were non-native English speakers. This figure is constantly rising. In response, businesses have quickly become aware of the benefits of website localization.



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Is Localization a Mouse or a Rat?
Posted by words on Monday, October 08 @ 02:24:04 CDT (183 reads)
Topic Localization
Localization

Many of us know Umberto Eco for books such as The Name of the Rose and Foucalt’s Pendulum, both of which were international best sellers, translated into dozens of languages. Aside from his career as an author of best sellers, Eco is professor of semiotics at the University of Bologna and one of the best-known thinkers about language and literature. Recently, Eco turned his attention to translation with Mouse or Rat? Translation as Negotiation (2003, Weidenfeld & Nicolson).




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The GILT Industry and the Cultural Gap
Posted by words on Monday, October 08 @ 02:21:49 CDT (208 reads)
Topic Localization
Localization

The theme for this Asia-Pacific edition of the Globalization Insider is cultural gaps — not only between countries, but also within the GILT industry itself. At a recent international screen translation conference I attended, DVD subtitling was a hot topic, and it became quite clear to me that the emergence of global DVD markets will necessitate the convergence of screen translation (subtitling and dubbing) and localization if multilingual digital content is to be delivered efficiently. Yet this connection was never made explicit during the conference. I think we face a kind of cultural gap within the GILT (globalization, internationalization, localization and translation) industry: there is not enough discussion between players involved in each of the G, I, L and T silos. As digital technology continues to produce new content, the GILT industry has to ensure that its accumulated collective knowledge is usefully applied. Without this step, GILT will suffer further fragmentation and lack of standardization.



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A Passage to Localization Down Under
Posted by words on Monday, October 08 @ 02:19:35 CDT (166 reads)
Topic Localization
Localization

New Zealand is not just all scenery. It is gearing up for a full-fledged localization industry to emerge. What does it take for a translation company to become a one-stop localization shop in a country where there is no existing localization industry? Evelyn Olsen, who works for a local translation company, insists that New Zealand is ready for localization and draws attention to its urgent need for the training of localization professionals.
Living in New Zealand would be an enviable lifestyle choice for many people around the world – breathtaking scenery, no traffic jams as we know them in Europe (I am originally from Germany), a relaxed atmosphere and friendly faces wherever you go. The low population density certainly has a lot of benefits for the way of life “down under.” Kiwis are more relaxed than people in many other cultures, but that doesn’t mean that things don’t get done. In fact, I have never seen any other people engage in new developments and innovations with such enthusiasm as New Zealanders do.




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Time-to-Market: It’s Standards or Die!
Posted by words on Monday, October 08 @ 02:11:37 CDT (197 reads)
Topic Localization
Localization

F-Secure was an early wordser of the TMX standard and continues to be an extremely strong advocate on the customer side for encouraging language tools vendors to play to their individual strengths, rather than investing in proprietary tools and processes. The company depends on an open environment to meet its critical time-to-market goals in the extremely competitive security market. Mika Pehk onen describes how the Localization and Development Teams are integrated at F-Secure to produce a security service that ideally responds to threats even before they materialize. For more details, see Pehkonen’s presentation at the recent LISA Forum Europe, Expanding TM Usage Across the Enterprise (available to LISA members).




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Localization2: Selling the 21st Century
Posted by words on Monday, October 08 @ 02:07:51 CDT (200 reads)
Topic Localization
Localization
Across the Digital Divide

Most of us live in a 21st century society with easy access to information and entertainment when we want it, where we want it. We grumble when we go to a conference hotel and have to use a modem to get our e-mail (how archaic is that?), and we complain when our cell phones don’t work on the “wrong” side of the Atlantic (I won’t give my opinion as to which side that might be). Our clients want the impossible done yesterday, and they want to pay less for it than they paid for the merely possible a few years back.



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Localization Solved?
Posted by words on Monday, October 08 @ 02:06:16 CDT (173 reads)
Topic Localization
Localization

Is localization "solved"? If so, what does that mean for internationally-active businesses? Are they then "in the market"? Arle Lommel argues that localization is only part of the picture and that post-localization issues will become increasingly important for companies doing business around the world.

As a preface to my predictions for the new year I want to make a somewhat provocative and deliberately over-simplifying statement. This is that the localization problem is solved. This is not to suggest that there are no problems with localization or that we won't see considerable improvement in localization technologies and processes over the coming years, nor do I mean to belittle the problems that companies face in localizing their products.



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Minority Report on Localization 2003
Posted by words on Monday, October 08 @ 02:03:55 CDT (195 reads)
Topic Localization
Localization

It is always a risky business to try to predict the future, particularly in view of erratic human behavior and rapid technological changes. Then again, we are not totally clueless; the future is built on the present and affected by the actions we take today. Looking back at the language industry in 2002, one may conclude that there were no dramatic developments. And yet, though perhaps not recognized as such, there are usually signs that appear in the present that point to the future. In this article, I focus on a number of elements that I personally believe to be significant pointers that will send the language industry in certain directions in the future.



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Making Sim Ship Work
Posted by words on Monday, October 08 @ 02:01:21 CDT (188 reads)
Topic Localization
Localization

Simultaneous shipment ("sim ship") of all language versions of a product is an ideal that few companies actually achieve. In this article Tony Gray of Oracle describes the results of a project to improve Oracle's sim ship capabilities that has allowed Oracle to consistently deliver products in thirty languages at the same time. The key? words from senior management and building the right team.

 

The project kicked off in early 2001. Adoption of the Oracle E-Business suite was taking off and Oracle was accelerating product and functional enhancement roll out. The suite had broadened to include Financials, CRM, Supply Chain, Manufacturing, HR products and more. It required translation of approximately 4 million words of software strings into 30 languages.



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What Planet Are They On?
Posted by words on Monday, October 08 @ 01:54:45 CDT (180 reads)
Topic Localization
Localization

I firmly believe that programming language (PL) developers are very intelligent people, who, for some reason, have not yet noticed that we now live on such a small planet. They should have already realized that successful applications must be multilingual to be easily translated and localized.




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With a Clear Vision and His Feet on the Ground
Posted by words on Monday, October 08 @ 01:52:38 CDT (219 reads)
Topic Localization
Localization
You’re known for having a rather astute and unique perspective on the GILT industry. Where does this come from?

There’s really no magic to it… I’m now an old hand at this business, if not according to my age, at least in terms of when I started in 1984. If you look at the other CEOs in our industry now, most, if not all, have been in the business probably half of my time. Also, I’m free to say what I want since SimulTrans continues to be independent and privately owned.




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The Digital Divide - Why Localization Matters More Than We Know
Posted by words on Monday, October 08 @ 01:40:01 CDT (222 reads)
Topic Localization
Localization

The Digital Divide

In a recent article in Scientific American entitled “Demystifying the Digital Divide,” Mark Warschauer of the University of California, Irvine reports on the failure of attempts to eliminate the “Digital Divide,” the differential rates in access to high-technology products and services between groups and locations around the world. According to the article, many attempts to eliminate this differential have focused on provision of hardware, letting users discover for themselves what computers can do. However, without explicit education in computer use, most children and other potential users never learn how to really use computers. Recounting one experiment in India, Warschauer states, “…without educational programs and with the content primarily in English rather than Hindi, they mostly did what you might expect: played games and used paint programs to draw.” Despite inspirational stories about poor children who have taught themselves to use computers and have improved their lives, mere hardware provision generally does not lead to computer literacy.



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Risky Business!
Posted by words on Monday, October 08 @ 01:37:04 CDT (162 reads)
Topic Localization
Localization

Risk management is the means by which uncertainty is systematically managed in order to increase the likelihood of meeting project objectives. Although risk management is one of the most important tools available to Localization Project Managers, it has been ignored due to a lack of awareness and training.



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Discovering the Joys of Internationalization in Australia
Posted by words on Monday, October 08 @ 01:34:31 CDT (211 reads)
Topic Localization
Localization
Understanding the Difference Between “Unicode” and “Unilateral”

Australia – Discovering the Joys of Internationalization
Anglo-centric insularity is profitable if the product is able to crack the U.S. and U.K. markets.

My perspective is that of the academic computer scientist, a member of a department that produces remarkably good software developers who, up until recently, wouldn’t have known “Unicode” from “Unilateral.” Their complacency has been shared for many years by a software industry that has drawn adequate sustenance from local development work. Even some of the more ambitious players have been slow to internationalize their applications, although the reasons seem forgivable: anglo-centric insularity is profitable if the product is able to crack the U.S. and U.K. markets.




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The “Good Ol’ Days” Are Gone
Posted by words on Monday, October 08 @ 01:28:30 CDT (204 reads)
Topic Localization
Localization

You can be sure that the current economic slowdown in Silicon Valley is definitely different than past ones, when you hear engineers complain about it. I have been working in the hi-tech industry in Silicon Valley since 1988, and I’ve never heard of a lack of jobs for technical people. As a matter of fact, this area has always been considered “nirvana” by anyone with a scientific background and entrepreneurial spirit.



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