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Transplore: Marketing Yourself

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On Becoming a Translator
Posted by words on Wednesday, July 23 @ 05:24:14 EDT (398 reads)
Topic Marketing Yourself
Marketing Yourself
When Gabe Bokor asked me to write a translator profile because I could serve as a model for young colleagues, I felt flattered, confused, and a little bit offended for, even at 47, I count myself among the "young colleagues" who could use a little bit of advice from more experienced practitioners. I felt confused because I usually shun the spotlight: the only time a newspaper published a picture of me on the front page, a Nobel laureate was signing one of his books. The caption, alas, did not mention my name.

Like many of our colleagues, I did not dream about becoming a translator when I was a child. As any self-respecting kid of my age and times, I dreamed about becoming an astronaut or a firefighter. Later the forces we name collectively as "life" took me to several fields, every step taking me farther away from space suits and bright red fire engines. I became electrician, darkroom operator, chemical engineer, computer programmer, mass spectroscopist, book reviewer, semantics teacher, and high-speed video specialist. Many excellent men and women in these and many other fields shared their knowledge with me. In long or short conversations, sometimes over coffee, beer, or wine, sometimes while waiting for the elution of an analyte from the HPLC column, the linking of a set of compiled files, or the arrival of a spare part, they explained to me the performing of a step, the inner workings of a device, the building of a structure, the behavior of a compound, or the implications of an awkward theory.




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What Marketing Can't Do For You
Posted by words on Friday, October 19 @ 00:34:46 EDT (488 reads)
Topic Marketing Yourself
Marketing Yourself

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. This issue is about what marketing can’t do.
While there’s no question a solid marketing program can increase your business, it can’t fix everything. Below are 5 things marketing can’t do for you:

1. Marketing can’t make you an overnight success. Just because you start a marketing program doesn’t mean you’re immediately going to see your business explode. Marketing is about getting your name in front of your target market on a regular basis until they finally decide to give you a try.




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Being Unique is a Good Thing... Isn't It?
Posted by words on Tuesday, October 16 @ 09:23:36 EDT (532 reads)
Topic Marketing Yourself
Marketing Yourself

New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one - to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. Crafting a novel marketing message can attract the notice of more potential customers.



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Best Face Forward: In Person Marketing Skills for T&I Professionals
Posted by words on Tuesday, October 16 @ 09:16:07 EDT (316 reads)
Topic Marketing Yourself
Marketing Yourself

After you've mailed your resume to a thousand agencies, sent out brochures detailing your services, or paid dearly for a display advertisement, how else can you market your services? Consider meeting potential clients in person. After all, some of the greatest business relationships in the world were initiated person-to-person. Here are a few steps to finding your most desirable clients in person, while making a great first impression.



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How to write a good CV in English?
Posted by words on Tuesday, October 16 @ 09:13:54 EDT (315 reads)
Topic Marketing Yourself
Marketing Yourself

Nowadays, employers tend to receive thousands of applications for a job as soon as it is advertised on the job market. Therefore it is vital that your letter should stand out from the thousands of CVs and letters that people are going to send.



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How to write a good covering letter in English
Posted by words on Tuesday, October 16 @ 09:12:25 EDT (384 reads)
Topic Marketing Yourself
Marketing Yourself

The job market today is becoming more and more demanding. A good CV with good qualifications is no longer enough to impress an employer. The covering letter is a vital part of your application. Here, the employer can tell straight away from the presentation and style of writing whether the candidate will be suitable for the job. The covering letter is the perfect opportunity to make your application stand out from the many that employers receive on a daily basis.



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Lab Report on a Marketing Campaign for Freelance Translation Services
Posted by words on Monday, October 15 @ 09:14:41 EDT (284 reads)
Topic Marketing Yourself
Marketing Yourself

This article sums up my experiment in attempting to divulge my freelance translation services over the web. I hope it will be useful for translators in a similar situation, as well as translation agencies who are permanently seeking freelancers worldwide. It was written right after the campaign itself, before any concrete objectives were attained, so I'm not claiming any effectiveness. The intent is to provide both freelance translators and translation agencies with a few ideas to tinker with.



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Can you hire me now?
Posted by words on Monday, October 15 @ 09:10:00 EDT (297 reads)
Topic Marketing Yourself
Marketing Yourself

A Dozen Donts and Dos to apply for and bid on jobs



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Your website: Your virtual business card
Posted by words on Monday, October 15 @ 09:04:36 EDT (263 reads)
Topic Marketing Yourself
Marketing Yourself

To make one thing clear way ahead, without a website you will not survive on this market. And while you are at it, make sure the website is user-friendly because you will need to make changes once in a while and if only to promote some new services. A website should list all the services you are about to offer as well as all your contact details. In the US pictures of yourself and your colleagues are seen as a sign of trustworthiness and reliability, in Europe this notion is not so widely spread, mainly because we are a little shy when it comes to posting pictures of ourselves on the net.



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Creating your business information material – your own brochure
Posted by words on Monday, October 15 @ 09:02:46 EDT (283 reads)
Topic Marketing Yourself
Marketing Yourself

To succeed as a freelance translator you need to advertise and present some information about yourself and the services you are offering. Imagine some client emails you and asks about your qualifications. What an advantage if you have a precompiled document with this information ready to send out.



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A translator’s CV – a translator’s best friend
Posted by words on Monday, October 15 @ 09:00:41 EDT (287 reads)
Topic Marketing Yourself
Marketing Yourself

Part 1: Identity
Whether you use the French résumé or the older Latin curriculum vitae, now fashionably abbreviated to CV, there is one tool in the translator’s backpack which is indispensable nowadays, and that tool is the professional summary of your background, education and experience.




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Alleviate Your Internet Marketing Stress
Posted by words on Monday, October 15 @ 08:57:36 EDT (263 reads)
Topic Marketing Yourself
Marketing Yourself

Do you have a detailed plan in place to market your home-based Internet business? How about a strategy that will work for your budget? Do you know where to start?



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An inexpensive way to market your business
Posted by words on Monday, October 15 @ 08:53:55 EDT (256 reads)
Topic Marketing Yourself
Marketing Yourself

An on-going challenge your business probably faces is ensuring clients continue using your product or service.



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The 7 myths of marketing a service business
Posted by words on Monday, October 15 @ 08:52:15 EDT (236 reads)
Topic Marketing Yourself
Marketing Yourself

Myth 1: Marketing is a cost, not an investment

When you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marketing than large businesses because they can't afford to make mistakes by dropping hundreds or even thousands of pounds/dollars onto campaigns that don't work. What often happens is that business owners spend lots of money on ineffective campaigns, then erroneously conclude that marketing is an expense, or not worth doing at all.




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Attract Clients With Your Business Card
Posted by words on Monday, October 15 @ 08:43:48 EDT (296 reads)
Topic Marketing Yourself
Marketing Yourself

Let's say you attend a business function. You meet a top tier prospect, and give her your card. Twenty other people do the same thing. So what will make your card stand out from the collected stack?



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Home Business Advertising Is Not An Expense
Posted by words on Monday, October 15 @ 08:40:35 EDT (247 reads)
Topic Marketing Yourself
Marketing Yourself

Do you cringe at the thought of spending more and more money to advertise your home business, product or service each month? If you can change the way you look at advertising costs and change the way you advertise, your home business will grow beyond your wildest dreams.



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Web Site Promotion
Posted by words on Monday, October 15 @ 08:38:50 EDT (267 reads)
Topic Marketing Yourself
Marketing Yourself

Writing Articles To Promote Your Website



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How to Build An Empire With Business Cards
Posted by words on Monday, October 15 @ 08:31:36 EDT (271 reads)
Topic Marketing Yourself
Marketing Yourself

Most business owners don't realize the importance of using a simple business card to generate tons of customers. It simply does not matter what kind of business you are in, you have to utilize this primitive business technique in order to grow your business fast.



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Ten tips for writing good sales copy
Posted by words on Monday, October 15 @ 08:28:12 EDT (259 reads)
Topic Marketing Yourself
Marketing Yourself

Writing an ad? The tips below -- and the important warning that follows -- will help you to get the very best response.



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Turn Your Email Sign-Off Into Results
Posted by words on Monday, October 15 @ 08:23:25 EDT (234 reads)
Topic Marketing Yourself
Marketing Yourself

Seven-Step Checklist for Success



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Prepare your way to Copywriting Success
Posted by words on Monday, October 15 @ 08:17:23 EDT (257 reads)
Topic Marketing Yourself
Marketing Yourself

This is the first thing you must do to ensure your copywriting is at its best is:

Know who your market is.




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Being visible on a budget
Posted by words on Monday, October 15 @ 08:15:10 EDT (272 reads)
Topic Marketing Yourself
Marketing Yourself

Once upon a time a company introduced a new product. They didn’t want their competition to know, so they didn’t advertise or even send out a news release. Sales of the new product were disappointing.  The manufacturer was unhappy. What went wrong? Any thoughts?



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Inside The Mind Of A Telecommuting Employer!
Posted by words on Monday, October 15 @ 08:13:21 EDT (274 reads)
Topic Marketing Yourself
Marketing Yourself

I recently had an employer advertise her job in my newsletter and it got me wondering what employers are thinking when the applicants start flooding in. After speaking with her I was able to get some really valuable feedback and I wanted to share that with you.



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Writing Cover Letters That Sizzle
Posted by words on Monday, October 15 @ 08:10:28 EDT (266 reads)
Topic Marketing Yourself
Marketing Yourself

Anything being sent to a decision-maker should sell you, not just state facts. When conducting a job search, your cover letter and resume are in a pile for the decision-maker to review, one by one, along with a vast number of other documents submitted by other hopeful individuals. The odds that YOUR document is the very first ones on the pile are about a zillion to one! This means the decision-maker has probably read X number of cover letters (and resumes) before reaching your set of documents. With that in mind, I never recommend you start the cover letter with the sentence used in so many other letters:



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What Do You Mean I Am A Product?!
Posted by words on Monday, October 15 @ 08:05:29 EDT (223 reads)
Topic Marketing Yourself
Marketing Yourself

(Career Marketing 101)



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Making Time for Marketing
Posted by words on Monday, October 15 @ 05:27:00 EDT (250 reads)
Topic Marketing Yourself
Marketing Yourself

Summary: There are many ways to include marketing activities in your busy life, instead of wishing you had more time for marketing. Make marketing a part of the time you are already spending...



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To Attract Attention, You have to Show Off
Posted by words on Monday, October 15 @ 05:25:01 EDT (253 reads)
Topic Marketing Yourself
Marketing Yourself

Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. "It feels like bragging," he says. "Doesn't it make me seem unprofessional?"



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Budget Marketing Can Work
Posted by words on Monday, October 15 @ 05:22:53 EDT (361 reads)
Topic Marketing Yourself
Marketing Yourself

There is an old Chinese saying that “Good wine needs no bush.” This wise proverb also appears in writing in the epilogue of Shakespeare’s As You Like it. But, alas, the idea that good things sell themselves is not true in the 21st century translation localization industry.



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What You are Marketing is Yourself
Posted by words on Monday, October 15 @ 05:20:26 EDT (332 reads)
Topic Marketing Yourself
Marketing Yourself

"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer.



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Quelques règles de correspondance commerciale anglaise
Posted by words on Tuesday, October 02 @ 02:37:02 EDT (376 reads)
Topic Marketing Yourself
Marketing Yourself


Business communications are becoming increasingly informal as electronic media and the Internet permeate every level of business contacts. It is no longer unusual to receive a business message from someone you have never met addressing you by your first name. Nonetheless, first contacts in the business world are still usually by letter, which is a far more formal medium. It is therefore useful to know the basic rules for business letter writing.




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